The Betit-group owned casino and sportsbetting-site Superlenny started out with a main focus on the Scandiniavian and the UK-market after they launched early in 2014. They grew fast, and they are now looking to gain traction in other lucrative gaming-markets. Superlenny has therefore added AUD and CAD currency to gain a foothold in two new regions.
The Australian and the Canadian market are two very lucrative gaming-markets. Both countries have a partly unregulated market, leaving the operators with huge margins and low tax. Also, the Netent-casino Superlenny are looking to offer their games to an increasingly more netent-hungry market. Aussies and Canucks have traditionally had Playtech-games as their favorite, unaware of Netent’s great slots and popularity in Europe. Today, this is changing as more people want to test out the slots they have been hearing so much about.
Will Superlenny be a success in Australia and Canada?